• SFR RECRUITMENT SOLUTIONS

Senior Marketing Executive – MR201

May 26, 2021 Vacancies

  • Competitive Salary
  • Wolverhampton
  • Permanent

Our Client :

A market leader in the digital and mechanical locking industry. A designer and manufacturer of market mechanical and digital locking solutions.

Our client is expanding the team and currently recruiting for the position of Senior Marketing Executive.

Job Purpose :

  • Develop and lead in the delivery of an effective marketing programme that supports the businesses UK and Ireland’s business objectives and growth plans.

Key Responsibilities And Duties Are To

  • The effective roll-out of the businesses rebranding strategy. Working in conjunction with the UK product management and commercial teams and collaborating with Group marketing team.
  • Develop, deploy and maintain our POS strategy in line with the re-branding strategy. Develop marketing material and assets to increase our presence and visibility in-store (premises or vehicle) and on-line. Own our channel partners’ floor, wall and digital spaces.
  • Generate relevant and impactful content to feed all multi-media and channel marketing activities and drive lead generation.
  • Full and effective management of our on-line presence with responsive, regular, consistent and responsible postings and social media activity on our Website (blog & news), Webshop, LinkedIn, Facebook, YouTube, Twitter and Pinterest. Also trade forums (MLA forum) and on-line listings (Sold Secure, Secure by Design)
  • Leading and managing the creation of literature, case studies, advertorials, adverts, press releases, videos, images and point of sale materials. Working with the UK product management team.
  • Co-ordinate and manage effectively the publishing and maintenance of the collateral and marketing assets on our Website and Webshop webpages and Partner Portal, ensuring all collateral is available and up-to-date
  • Develop and deploy search engine optimisation activities to drive traffic to the Website and Webshop. Optimise performance data from Google analytics on our Website and Webshop to enhance our SEO and promotional strategy and activities.
  • Identify, develop and deliver digital and traditional advertising campaigns for end user and channel engagement in line with the marketing strategy
  • Develop and deploy the E-marketing strategy with campaigns and promotional activities (Dot Digital, Mailchimp, Barbour ABI, trade and industry publications and organisations) for our channel partners and targeted end user groups. Sharing knowledge, positioning us as industry experts and co-ordinating promotional activities to drive traffic to the Website and Webshop to support lead generation.
  • Development of promotional videos, webinars and podcasts as part of content generation and to drive lead generation
  • Support in the commercialisation of new product introductions. Co-ordinating with UK product management in the development and production of all promotional materials and technical literature.
  • Manage and develop the P.R. programme in liaison with the Managing Director, UK product management and PR agency
  • Commission and liaise with external agencies and third parties in the development and production of marketing materials
  • Manage effectively the GDPR policy within the marketing environment. Ensuring customer and prospect data is protected and their mailing preferences acted upon and respected.
  • As a key member of the PIM (product information management) / ecommerce team be the custodian of the brand, product image and data. Own the Partner Portal.
  • Develop and deploy lead nurturing activities via our CRM platform to optimise lead generation and help deliver conversion to order.
  • Deliver the planned exhibition activity both physical and virtual in line with the annual marketing programme.
  • Work with the UK product management team to help design and deliver an effective and impactful customer training programme
  • Develop and measure the effectiveness of our internal communication plan.
  • Manage marketing expenditure in line with agreed budgets

The Ideal Candidate Will Have

  • Education to degree level preferably in marketing or business related degree
  • Proven success in developing digital communications & PR programmes
  • Proven experience of managing, developing and working with Website content, a content management system (CMS), Google Analytics, product information management (PIM) and data enrichment.
  • Proven experience of CRM and marketing automation tools and strategies such as Microsoft Dynamics, Mailchimp and Dot Digital)
  • Proven experience of implementing a GDPR strategy and policy within a marketing communications environment.
  • Experience of the full marketing mix
  • Proven success in product marketing

If this exciting opportunity sounds of interest please get in touch with SFR Recruitment Solutions.

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