Our Client:
A market leader in the digital and mechanical locking industry. A designer and manufacturer of market mechanical and digital locking solutions for large enterprises, locking solutions for homeowners and small and medium-sized business and locking equipment for industrial groups providing turnkey solutions.
Our client is expanding the team and currently recruiting for the position of Digital Marketer.
Job Purpose:
To increase our company’s presence and market awareness and gain more market share, we are hiring a Digital Marketer. This position is based in Birmingham (UK) and will report directly to the Sales & Marketing Director.
Main Tasks and Responsibilities
• Manage and optimise digital platforms (company website, B2b customer portal) using our Content Management System (CMS) & Product information management (PIM)
• Grow the social media channels and thus our increasing our presence and awareness
• Create, manage and analyse online marketing campaigns
• Manage leads generation through all digital activities and report via CRM to Sales Team
• Create company newsletters and conduct customer surveys
• Write high-quality content focused on our target markets
• Manage sales support print deliverables (e.g. brochures, flyers, posters, catalogues, etc.)
• Handle marketing events such as webinar, roadshows & exhibitions
• Coordinate marketing material for our customers
• Collaborate with a central group marketing team supporting with various expertise such as SEO, content creation, graphic design.
• Manage defined annual marketing budget
Background:
• 3 to 5 years of experience in a similar role
• Proficiency in online marketing tools, especially Google Ads, LinkedIn ads (other social media is an advantage) and Google Analytics
• Experience in organizing events
• Able to rewrite complex topics to readable articles
• Knowledge about SEO
• Available for occasional travel (post-COVID)
• Sitecore knowledge is an advantage
Equipment normally used: MAC & PC Laptop.
Software used: Sitecore (CMS), Agility (PIM), Adobe Package (InDesign, Photoshop, Illustrator), NAV/CRM, SharePoint, MSOffice
If this exciting opportunity sounds of interest please get in touch with SFR Recruitment Solutions.
