Regional Sales Manager – SFR417

Jun 4, 2024 Vacancies

Our client is a leading manufacturer and supplier of high security mechanical and electro-mechanical hardware and locking systems.

Due to continued success of the Eastern territory our client would like to recruit a Regional Sales manager.


The successful candidate will be tasked to retain and develop business within the existing account base and find new and profitable business through direct supply, and via partners. Reporting directly to Sales Director he/she will be expected to identify business opportunities and develop long term relationships with both customers and colleagues.

Key Responsibilities
Maintain and develop the existing regional accounts in the defined area, adding new prospects as appropriate to grow the business Network. The UK network consists of Locksmiths, Architectural Ironmongers, Security Installers, System Integrators and other Security Suppliers.

Develop and maintain the network of influencers in the region creating a ‘pull sales strategy’ within your regional and our national accounts.

Develop new business within end user clients within multiple sectors as identified. EG. Commercial, retail, health, education, industrial, government.

To presentations to Architects, Security Consultants and other interested bodies as required.
Work closely with the Sales Teams targeting end users to identify, qualify, negotiate and close new business.

Maintain current relationships and the corresponding revenue streams for mechanical and electromechanical locking products.

Prepare and deliver technical sales presentations and demonstrations showing the capabilities of the products.

Provide accurate forecasting and activity information to the Sales Director on a planned and agreed basis.

Represent proactively and positively the company at Industry events.
Forecast future trends.

Complete sales-associated paperwork and reporting tools.
Achieving budgeted (as a minimum) product revenue and margin – monthly & yearly.

Achieving targeted sales budgets and targets.

Monitor Competitor/Customer activity in conjunction with the Project Tracking and Administration activity operated via CRM system

Ensure that you operate in an ethical and responsible manner whilst protecting the interests of the business

Experience Required

Knowledge and experience of dealing with UK distribution for security products would be essential, and dealings with Locksmiths / AI’s / System integrators / other OEM customers beneficial

Generation of specification sales involving architects, end user clients, contractors.
Effective territory management including distribution network.

Managing/achieving sales budgets
Knowledge of current construction procurement methods and routes to market

3 or more years’ field sales / territory management experience

A proven track record of meeting and exceeding sales targets

A proven track record in prospecting and winning profitable new business

A proven track record of existing customer development and relationship building

Strong Rapport Building and Customer Service skills

Strong Presentation, Negotiation and Closing skills

Strong analytical and literacy skills

Microsoft Office Competent (Word, Excel and PowerPoint)

Competent when using iPads, Mobile Phones and APPs

If you are interested in this position, please contact SFR Recruitment Solutions.

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