A market leader in the digital and mechanical locking industry. A designer and manufacturer of market mechanical and digital locking solutions.
Our client is expanding the team and currently recruiting for the position of Digital Marketing Executive
The primary objectives of the position is:
- To develop strong and innovative digital marketing strategies and campaigns, using SEO, PPC, Social Media, YouTube, Vimeo, Emails and other techniques to drive traffic to company pages and generate interest in company products and services.
Key responsibilities are –
- Develop strong and innovative digital marketing strategies and campaigns, using SEO, PPC, Social Media, YouTube, Vimeo, Emails and other techniques to drive traffic to company pages and generate interest in company products and services.
- Create and manage link building strategies, content marketing strategies, social media and YouTube presence, to increase awareness of the business brand and products
- Develop engaging online content including forums, videos, graphics and blogs; monitor, analyse and report content success
- Drive traffic to company pages, and ‘Calls to Action’ in outbound Marcoms to generate interest and leads
- Collaborate with the product management and sales team, developing and revising ideas, and implementing projects adhering closely to deadlines and budget
- Develop and implement SEO and PPC strategies
- Use Google Analytics and other relevant analytics tools to track metrics and improve performance
- Create engaging written, graphic, and video content while staying up-to-date on latest marketing technologies and social media.
- To take responsibility for graphic design, web design and content, and producing videos to create unique and engaging content, always within brand guidelines
- Manage email campaigns and social media marketing campaigns, focusing, but not exclusively on B2B platforms such as LinkedIn
- Create and maintain a Dashboard to report digital activities and performance Design and development of the eCommerce site
- Keep abreast of new social media sites, web technologies and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information
- Innovate and present new marketing platforms and strategies
The ideal candidate will have –
- Have proven experience in Digital Marketing
- Have knowledge and understanding of SEO, PPC, Google AdWords, Content Management Systems, Marketing Automation, Social Media Management Tools, Photoshop, InDesign.
- Have familiarity or experience of a CRM system would be beneficial
- Have a working knowledge of GDPR.
- Be degree qualified or relevant experience – a Bachelor’s degree in Digital Marketing or Marketing would be desirable.
- Be customer focused
- Possess strong interpersonal communication skills – written and verbal.
- Have an organised and structured approach to planning with the ability to work on multiple projects at the same time.
- Strong attention to detail.
- Enthusiastic, self confident and committed with a positive outlook.
If this exciting opportunity sounds of interest please get in touch with SFR Recruitment Solutions.
