Month: January 2024

Can AI help me write a CV ?

SFR has been asked recently, can AI help me write a CV?

So, who better to ask than AI itself? Here is what we learnt.

How can AI help write a cv?

AI can help write a CV by providing templates, suggesting appropriate wording, and offering tips on how to tailor the content to specific job descriptions. Additionally, AI can help by scanning the CV for common errors and providing feedback on how to optimize the document for applicant tracking systems used by many employers.

I want to be specific about my achievements and successes on my cv can AI help?

Absolutely! AI can assist in identifying strong action verbs and impactful language to highlight your achievements and successes on your CV. Additionally, it can provide suggestions on how to quantify your achievements and tailor them to specific industries or roles, making your CV more compelling and targeted.

I want anyone reading my cv to be able to easily identify my key skills, can writing my cv with AI help me?

Yes, writing your CV with the assistance of AI can certainly help you effectively showcase your key skills. AI can offer guidance on formatting, layout, and wording to ensure that your key skills are prominently featured, making it easier for readers to identify and understand your core competencies.

I want my cv to clearly show my values can AI help?

Certainly! AI can assist in incorporating your values into your CV by suggesting language that reflects your principles and beliefs. By providing guidance on how to articulate your values in a professional context, AI can help ensure that your CV effectively communicates the essence of who you are as a professional.

I thrive in fast paced and supportive environment. Can AI help me articulate this?

Absolutely! AI can assist in articulating your preference for a fast-paced and supportive environment by offering language that effectively conveys this sentiment. It can help you craft this preference in a way that resonates with potential employers, showcasing your ability to excel in dynamic and collaborative work settings.

Can AI take my CV and produce a cover note tailored to the job I am applying for?

Yes, AI can take the information from your CV and generate a tailored cover letter for a specific job. By analysing the job description and your CV, it can provide personalized content that aligns with the requirements and highlights your relevant experience and skills for the position.

Let us know how you get on 😊

📞 01522 452423


Ironmongery / Doors / Access Control / Door Hardware


#cv #ai #helpwithmycv

Area Sales Manager – SFR393

Our client is a leading European Manufacturer and one of the world’s leading providers of electronic locking systems, access control, and contactless mobile key solutions.

About the role

We are looking for an Area Sales Manager

The main goal of this role is to be responsible for meeting short-term business objectives while achieving long-term growth and increased levels of customer satisfaction, with the mission of achieving revenue growth targets. 

We welcome candidates from a variety of backgrounds, including, construction and security sales.


  • Competitive salary
  • Company vehicle
  • 25 days holidays plus bank holidays
  • Generous pension scheme
  • Work-Life-Balance, Flexible working hours, home office based
  • Health, Monthly fitness allowance, Employee Assistance Program on all life issues
  • Family & More, Monthly day-care allowance for children (up to school age), exclusive employee discounts, high-quality, advertising-free company car for private use
  • Growth & Development, Structured & inspiring onboarding process, hands-on training, mentoring on development and career paths
  • Culture, Infectious spirit, flat hierarchies, a colourful team from 13 nations.

As an Area Sales Manager, you will be responsible for:

  • Drive sales by providing solutions to end-customers
  • Support and expand the regional network of installers
  • Identify, develop, maintain and strengthen effective relationships with key customer contacts to deliver business growth and increased market share
  • Develop sales plans that support objectives for sales, market-share and competitive account penetration
  • Participate in trade shows and industry associations
  • Pro-actively and constructively analyse of customer accounts to determine potential for both present and future solutions and needs

If you would like to learn more about this position please get in touch for a confidential chat 📞 01522 452423

Attract     Recruit     Train     Retain


Talent attraction is a term used in the Human Resources and Talent Acquisition field to describe luring the most desirable of passive candidates to a specific employer and incentivising them to apply for work with implied and envisioned benefits.


Finding and recruiting the people and skills you need to drive business growth.


Talent training is the actual training activities in which employees might participate, like seminars, workshops and lectures. Industry Specific learning through External Education Providers. Talent transformation encompasses those activities, but it might also include coaching, mentoring, new on-the-job experiences and working with employees to help them discover their goals and untapped talents.


Retaining talent, or employee retention, means the ability an organisation has to keep its employees. This is when employees choose to stay with their current company, rather than look for opportunities elsewhere.

SFR have provided recruitment solutions for many years, finding talented individuals for the Ironmongery, Door and access solutions sector.

We also work closely with our clients to devise a plan to not only attract and recruit talent but to retain the very best talent in the industry. Including how to build a compelling employer brand, create a seamless hiring process, and deliver a welcoming, motivating candidate experience.

Like all good plans, it starts with an honest conversation.

Contact us today matthew@sfrrecruitment.co.uk

01522 452423


Ironmongery / Doors / Access Control / Door Hardware

Product Manager – SFR392

Our client is an established and leading global brand of both mechanical and electrical locking solutions and door hardware products. Products designed for your safety and security.

The business is now looking to recruit a Product Manager located in the West Midlands to look after the mechanical range of door hardware products that are supplied to the retail sector.

The Role

What does the role involve?

To develop, implement, manage and drive the agreed product range strategies and plans, in order to achieve market share, sales turnover and gross margin objectives.

The Person

  • Ideally located in the west midlands
  • Experience of product management
  • Worked in a similar position for 2+ years.
  • This is role is mainly office based but with some home working flexibility.  

The Benefits

  • A salary dependent of experience
  • Working for a global business
  • Pension 6%
  • 25 Days Holiday  
  • On site parking
  • Hybrid working

If you are interested in this position, please contact SFR Recruitment Solutions for a complete job description and a confidential conversation.

Architectural Ironmongery | Internal & External Doors | Access Control | Window & Door Hardware

Business Development Manager – SFR391

Our client is a leading European Manufacturer and one of the world’s leading providers of mechanical locking and security products.

About the role

Architectural Ironmongery Focused:

Develop existing accounts within the architectural ironmongery sector, maximizing sales revenue while maintaining an agreed GM%.

Identify opportunities for new business through new trade partners or back selling to end customers.

Work towards or maintain GAI Diploma level 3 for Architectural Ironmongery-focused candidates.

Cover designated post code areas (B, WV, CV, OX, RG, CH, L, and M) unless negotiated otherwise.

Locksmith Focused:

Pioneer a new and exciting move for this business by tapping into the locksmith sector.

Develop untapped business opportunities by opening new accounts and bringing in new business from the locksmith sector.

Flexibility to call on architectural ironmongery partners as needed by the business.


The successful candidate will join one of the industry’s most respected lock and cylinder manufacturers, benefiting from the wealth of knowledge and experience within the organization. Renowned for high-quality products, excellent customer service, and swift deliveries. This role provides an opportunity for career development and guidance to achieve career goals and aspirations.

  • Competitive salary
  • Car allowance £450 per month
  • Annual Bonus £6,000
  • 25 days holidays plus bank holidays
  • Flexibility – home based role
  • Necessary product knowledge training
  • Death in service

If you would like to learn more about this position please get in touch for a confidential chat.

📞 01522 452423

Account Manager – SFR389

Account Manager

Our client is a leading European Manufacturer of with over 80 years of expertise beginning as a mechanical lock manufacturer, is now one of the world’s leading providers of electronic locking systems, access control, and contactless mobile key solutions.

With worldwide sales, installation, and technical support that covers over 125 countries, they have become a leading provider of innovative facility technologies.

About the role

We are looking for an Account Manager based in the Midlands.

The main goal of this role is to be responsible for meeting short-term business objectives while achieving long-term growth and increased levels of customer satisfaction, with the mission of achieving revenue growth targets. 

You will secure revenue through direct sales and distributors, ensuring that our offers are accepted by customers.


Ideal candidates will have:

  • Previous sales experience selling a technical offer
  • Demonstrable experience with account management
  • Energetic, forward-thinking, and creative attitude with unyielding ethical standards
  • Ability to cooperate as a strong open minded team player
  • Current UK driving license

As an Account Manager, you will be responsible for:

  • Handling all sales enquiries received from potential and existing customers.
  • Preparation of quotations.
  • Executing the strategic plan for the appointment of the network of distributors in the assigned area, maintaining high quality control over their performance.
  • Prospecting of potential customers.
  • Proactively gathering business intelligence and information regarding potential competitors, contracts, etc. and keeping relevant internal stakeholders updated about major happenings and relevant trends.  
  • Promoting the products and solutions to drive sales growth.
  • Completion of accurate monthly forecasting.
  • Sales of both new systems and upgrades.
  • Realizing strategic objectives and developing plans to achieve revenue growth  in coordination with the Country Manager.
  • Meeting the budget assigned for each area in terms of sales and margins.
  • Performing win/loss analysis to assist the Country.
  • Attending sales meetings with local team and annual sales meeting with the EMEA sales team.
  • Assist to implement new strategies and where necessary optimizing the lead-to order process.
  • Working together with Project Management, Technical Support and Customer Support to ensure successful installations, training, and handover to customers.
  • Liaising and cooperating with other departments within the company to facilitate effective operation.


  • Competitive salary
  • Company vehicle
  • 24 days holidays plus bank holidays
  • Generous pension scheme
  • Flexibility – home based role
  • Necessary product knowledge trainings

If you are interested in this position, please contact SFR Recruitment Solutions.

Testimonials – 2024

“I would strongly recommend Matthew and the SFR Team”

Matthew of SFR Recruitment Solutions found my CV online, contacted me and we had a good chat about a particular opportunity that had come their way. 

He acted as an intermediary between myself and the Employer, to find a solution that would fit with all concerned and I have been with that Employer for 6 weeks now, taken on full time, five weeks into my probation. 

Thank you Matthew all your assistance in getting me to a place where I can enjoy, potentially, quite a few years of gainful Employment. Not easy for a 61-year old, Matthew saw past my age and instead, saw the contribution I could make to my Employer. 

I would strongly recommend Matthew and the SFR Team, especially to anyone in a similar situation where years of knowledge and experience is going to waste.

Darren Gill – trade counter assistant- Doorfit

“Matthew Robinson used extreme professionalism”

What a Match!! I had only recently started looking for new employment after being made redundant from my previous position and Met SFR on the 24th Jan 2024.  

Matthew Robinson who introduced himself with extreme professionalism matched me with an exciting and amazing company within my specific job role as a specialist in wireless technology on the day we met.  I had the 1st interview on the 2nd Feb 2024.  

Today 27th Feb 2024 I was offered the position.  Matthew always kept me up to date with all concurrent feedback and was always at hand throughout the entire process.  

Can I personally say “Thank you” to yourself and the rest of the SFR team for all your support and genius for bringing us together.

Calvin Osbourne  – Technical Support – Onity

“Jamie was extremely helpful and professional”

I would highly recommend SFR to anyone. Jamie was extremely helpful and professional in helping me secure my new job role. With each conversation he was In-depth, clear and added a personal touch making me feel at ease knowing that he will find me the best role to suit me. 

There was no stone left unturned, I knew what to expect during the interview. It took just over a week from our initial phone call to having an interview and job offer, with Jamie speaking to me on a daily basis keeping me updated and providing me with his expert knowledge. 

SFR are like no other agency, they listen to your circumstances and explain everything in great detail. Unlike any other agency I have dealt with in the past, they are not pushy and do not come across like a sales pitch which most agencies do. 

Thank you, Jamie, once again for helping me find my new job role. You are a credit to yourself and the company! 

Luke Scott – Technical Support – Dom UK

“I was very pleased with how professional Matthew was”

In Nov 2023, Matthew approached me about a role that was fitting to my experience and skills. Even though I wasn’t actually actively looking for another position.

I had never been involved with a recruiter before this and I was very pleased with how professional Matthew was. His attention to detail and level of endeavour was amazing throughout. I found myself always being updated at every step of the process and providing valuable guidance and advice. His expertise in the industry and knowledge of the job market were invaluable in helping me navigate the recruitment process.

Thank you SFR. 

James Mclnerney – Product Manager – ASSA ABLOY 

“I recommend Matthew at SFR for his exceptional professionalism and dedication”

I have been looking for a new challenge over the past couple of months and SFR Recruitment Solutions has played a crucial role in helping me achieve that goal. 

I recommend Matthew at SFR for his exceptional professionalism and dedication. His effective communication skills were evident throughout the recruitment process, ensuring I was well-informed at every step.

My experience with Matthew and the SFR team has been positive and seamless, and I confidently endorse their services.

Kush Parikh – Product Manager – ASSA ABLOY

“I would definitely recommend Matthew and SFR”

Matthew is extremely helpful and makes the process of changing jobs seamless. Matthew always keeps you informed on the progress and always gives you his expert advice. I would definitely recommend him and SFR if you are seeking a new challenge. 

Jack Cadman Project Manager Doorfit

SFR Recruitment Solutions