SFR Recruitment Solutions are delighted to be working on this Sales Director opportunity for one of the leading brands in residential and commercial security products.
Do you lead and inspire a team? Looking for the next step in your career?
The Sales Director – Home & Commercial Security has the overall responsible for sales results & gross margin including all related sales activities for the Home & Commercial security markets and customer categories. The role is a senior management team role and as such you are expected to lead by example in work ethic, time keeping and all duties performed. The role is a key role within the business in order for the company to grow its Home & Commercial Security business in the UK and Ireland. The company is striving to build the brand up in the UK and therefore it is important to understand the commercial nature of the business, including dealing with both wholesalers, direct accounts, project business and the DIY market. Customers include wholesalers, builders merchants, engineering merchants, tool merchants, DIY stores/chains, OEM’s, Architectural Ironmongers, Locksmiths, Door & Window OEM’s. The role is a field based role where you are expected to be in the field 4 days a week, visiting customers and to travel with your direct sales reports. You are expected to liaise with the Managing Director, the Marketing Director as well as other managers in your role The role is responsible for ensuring the relevant parts of the business and quality management system (QMS) are communicated and consequently adhered to by the team. This role also involves travels to other sites (head office, manufacturing plants) in Europe.
Responsibilities
· Developing and executing strategic plan to achieve sales and margin targets and expand the customer base including customers channel management and product offerings.
· Owning and hitting/exceeding annual sales targets for the businesses Home & Commercial Security.
· Design and implement strategies to achieve KPIs and grow the customer base including tracking of business performance via agreed KPIs (e.g. visits per day, A, B & C customers, etc.) and report the business performance vs. agreed business targets on a regular basis
· Organize regular sales meetings and customer events
· Analyse key competitors and their activities and come up with corresponding plans and activities how to defend and/or to increase market share
· Building and maintaining strong, long-lasting customer relationships
· Supervision of the external sales team and as such responsible for the day-to-day supervision of the team and grow the team’s performance YoY.
· Identify emerging markets/sectors (white spots) that may be beneficial to the company
· Develop and manage best working practices within the sales team so that the business meets or exceeds market/customer expectations in customer satisfaction.
· Managing and driving continuous process improvement including training of team members on the necessary systems such as CRM, Microsoft PowerBI and any other software required.
· Ensure a high level of skills and qualifications (sales skills, product know-how training) of the sales team
· Maintenance of all appropriate supporting material needed for the team to perform their duties
· Liaise with the business finance manager on any credit control issues with customers that may impact on operational or financial KPI’s.
· Effectively liaise with other departments and teams using a collaborative approach with open and honest two-way communication.
Performance
· Achievement of agreed performance criteria on a daily/weekly/monthly basis including reporting on the same to the managing director.
· This will include but not limited to sales performance indicators including reporting on sales initiatives, growth initiatives and activities.
Team
· Day to day control of the field-based sales team to ensure adequate cover at all times.
· Ongoing motivation and development of team members to ensure that employees maintain a positive approach and attitude towards their day to day roles within their function.
· Individual training and cross training within the sales team to ensure personnel are fully equipped with the skills necessary to carry out their duties in the best possible manner.
· Specifically to ensure that team members gain and have necessary qualifications and ensure any legally required qualifications are maintained by appropriate staff.
· To manage the annual leave of both yourself and your staff to ensure as much cover as possible is available during holiday absence.
· In the event of staff sickness absence it is your specific responsibility to ensure a back to work interview, and as required self-certification, is completed on the day of their return.
Key Accountabilities
· Designing and implementing strategic plans to reach sales targets.
· Working with customers to better understand their business needs and goals.
· Leading and motivating staff to improve customer service with clients.
· Cultivating lasting relationships with customers to grow customer loyalty.
· Developing and promoting weekly, monthly, and quarterly sales objectives.
· Drafting detailed and accurate sales reports.
· Assessing market competition and supply and demand to identify selling prices.
· Estimating sales volume and profit for current and new products.
· Establishing a sales training program to train new employees.
· Meeting with sales managers to assess company performance.
Experience and Skills
- A minimum of 5 years’ experience in sales, sales management, category management, marketing and/or business development a similar role.
- In-depth knowledge of sales, business development, marketing techniques and best practices.
- Experience in planning and implementing sales strategies. Capacity to manage various projects and work to tight deadlines.
- Experience in customer relationship management.
- Experience in managing, leading and motivating sales team.
- Excellent negotiation and leadership skills. Enthusiastic, self-confident, polite and friendly with a collaborative work approach (team player) with strong communication & social skills
- Customer focused approach – confident when talking to strangers Excellent written and verbal communication skills.
- Able to maintain calm and work quickly even under pressure, thorough and accurate management of own and team tasks.
- Interested and have understanding of technical products.
- Hold a full UK drivers licence.
If you are interested in this position, please contact SFR Recruitment Solutions.
Architectural Ironmongery | Internal & External Doors | Access Control | Window & Door Hardware
