Month: July 2022

Territory Sales – SFR298

Our client is a leading manufacturer of entrance and security systems, including automatic doors, turnstiles, speed lanes and access control.

Following continued growth and internal promotion they are now seeking to hire an experienced Salesperson to join our team to primarily promote our Automatic Door and Entrance Systems, in the South London and South East area of the UK.

South East Postcodes include: RG, GU, RH, TB, CT, BN.

The role demands an active, project focused Salesperson ready to deal with End Users, Contractors, Architects and Specifiers to generate demand and maximise on company profit.


As a Salesperson, your role will focus mainly on winning new business and so you will be expected to develop the territory and our customer base to ensure continual achievement of targets.

In addition to securing new business, you will also be responsible for:

  • The creation and implementation of future thinking business plans, in line with Company objectives to target new customers and business opportunities.
  • Developing and maintaining strong relationships with both internal colleagues and external clients with previous examples to prove this.
  • Sourcing, generating, and chasing enquires and convert into orders.
  • Presenting CPD’s (Continual Professional Development) to Architects.
  • Carrying out site surveys ensuring provision of sufficient information to enable reliable, accurate and competitive quotation preparation.
  • Continually supporting all customers to ensure they receive first class customer service, from the business to facilitate repeat business. 


  • Previous experience of selling a similar product and dealing with Specifiers and Architects.
  • You be results orientated and be able to provide examples of where you have exceeded sales targets.
  • You will have strong verbal and written communication skills, and experience of presenting to clients.
  • Experience with a CRM system, Salesforce desirable.
  • Strong negotiation and persuasion skills.
  • A full UK driving license is necessary for this position.

Offering an attractive salary offering, company car and bonus scheme, we also provide the following benefits:

  • 25 Days Annual Leave + Bank Holidays
  • Holiday Purchase Scheme
  • Salary Sacrifice Pension Scheme (Enhanced Company Contributions)
  • Life Assurance
  • Healthcare Support, including an Employee Support and Assistance Programme
  • Health & Welling App inc Digital GP Service
  • Employee Discounts Available

If you are interested in this position, please contact SFR Recruitment Solutions.

Key Account Administrator – SFR297

Our client is a leading door manufacturer.

We are seeking a Key Account Administrator to be a dedicated point of contact for major corporate key accounts. Providing support and management for existing contracts for the maintenance, reactive repairs and new installations of security, fire and environmental doors across the UK.

Key Account Administrator / Account Manager Key responsibilities:

  • Manage customer expectations and achieve KPI targets
  • Asset management
  • Prepare quotations for reactive works
  • Arrange emergency call-outs
  • Manage and renewal of maintenance contracts
  • General account administration
  • Sales order processing & Purchase order processing
  • Providing reporting account information for clients
  • Updating of Customer portals

Key Account Administrator / Account Manager Skills Experience:

  • Strong interpersonal, organisational, analytical and problem solving skills
  • Effective and dedicated customer service or facility management background is necessary
  • Computer literate with experience of Microsoft Office packages
  • Ability to manage own workload
  • Evidence of successfully working to KPI’s
  • Commercial awareness

Key Account Administrator / Account Manager Benefits Include:

  • Contributory pension scheme
  • Wellbeing programme
  • 22 days annual leave rising to 25 after 6 years’ service

Option to purchase additional holidays

Job Type: Full-time

Salary: £22,000.00-£27,000.00 per year

If you are interested in this position, please contact SFR Recruitment Solutions.

Key Account Manager – SFR296

Our client is a leading manufacturer of Pedestrian Doors and Entrance Solutions. As the business grows, they are looking to recruit a National Business Developer to grow Key Accounts. The role will report into the Sales Director to develop plans for new end user targets and develop & integrate supply only channel to achieve target sales of £1.6 million annually.

Key Responsibilities;

• Achieve monthly & annual sales targets

• Follow up on enquiries & achieve personal KPI’s

• Management of Monthly order forecasts, Quotation pipelines & customer project schedules for each calendar year

• Become the “Go to person” for automatic doors. Our Brand will become the brand of choice.

• Agree T&C’s with end users & contractors

• Ensure all activities are recorded onto CRM system

• Have good working relationships with all departments Sales, operations & finance.

Knowledge, Skills and Abilities Required:

• Strong Sales skills, commercial acumen & presenter.

• Attention to detail

• Structured & Professional approach

• Customer focused

• Ability to take the initiative & work under pressure.

• PC Literate & be familiar with CRM systems

• Highly numerate & articulate with excellent communication and telephone / customer facing skills

If you are interested in this position, please contact SFR Recruitment Solutions.

Business Development Manager – SFR295

Our client is a leading manufacturer and supplier of high security entrance Solutions, selling into the commercial  sectors of the market.

Business Development Manager

Location: Field Based (North)                               

General Summary

Manage the Northern Area within a defined sales postcode map to ensure that he/she meets the UK Sales Strategy and that this is executed in accordance with the targets set and defined within the Company Business Plan and Commission Schedules, whilst protecting the best interests of the company and providing good customer service at all times.

Principle Duties and Responsibilities:

Drive an increase in new equipment sales values for the given region

Contribute to an increase in company profitability

Provide accurate monthly and weekly Forecasts

Identify opportunities for an increase in quality project related enquiries

Develop meaningful relationships with Architects, Contactors, Façade Contractors and End Users

Provide detailed specifications to Architects and End Users

Deliver company presentations and CPD to all clientele, but especially Architects

Carry out site surveys to facilitate the best solution based offer to the client

Maintain all CRM activities in a timely manner

Gather and share any market intelligence so we make the most of any opportunities

Increase market awareness and promote the Business.

Meet (or exceed) all KPI as set by the UK Sales Director

Ensuring clear, proper and detailed records are maintained on all projects

Ensuring the Company receive full details in writing relating to any orders received; discuss/arrange handovers of order with operations to ensure that the company is able to fulfil the order. Ensuring, prior to handover and order, that the terms of order are acceptable to the company.

Liaising with other departments and suppliers to ensure technical, contractual and financial matters are properly dealt with.

Knowledge, Skills and Abilities Required:

Excellent communication and people management skills

To demonstrate a prolonged period of successful sales results

Experienced in selling and specifying a technical product

A high standard of commercial awareness

Have the ability to convey technical information precisely

PC literate and able to utilize MS Office applications 

Accustomed to professional use of CRM systems and disciplines

Be a confident presenter and used to presenting to large groups of people

Previous Field Sales experience, with strong emphasis on B2B

Possess a valid European Union Passport 

Ensure confidentiality is respected and maintained in all matters relating to the company operations

Display at all times, a courteous and responsible attitude towards work colleagues and customers

Special Competencies required:

Must be competent with all Microsoft applications

Must have a deep understanding and belief in CRM systems

Must be licensed to drive in the UK

Preferably a good understanding of the UK Specification & Construction market • Must be able to read and understand construction drawings

Additional Information:

Available to stay away from home when required, to provide suitable territory coverage

Prepared to work longer hours and outside of regular office hours if necessary

Must be totally trustworthy and of the highest integrity

Ideally located on the M62 corridor.

If you are interested in this position, please contact SFR Recruitment Solutions.

Architectural Hardware Sales Consultant – SFR294

Our client is business that is family owned with aspirations to grow the team whilst generating new sales opportunities in the East Anglia and North London area.

Drive sales of Architectural Ironmongery and Door Hardware products through local contractors, builders, developers through reactive and proactive telephone/pc-based activities.

This role requires a self-motivated and well organised individual with a passion for sales and excellent levels of customer service.

This business stocks high and has excellent delivery times, whilst priding themselves on first class customer service.

If you are interested in this position, please contact SFR Recruitment Solutions.

CV Writing – Template


Address, town, post code

Mobile number • email address

LinkedIn Profile

Personal statement

A conscientious and professional business development manager with extensive experience in the door hardware, ironmongery sector. A highly results orientated and organised individual, whose effectively manages customer relationships and generates leads through proactive prospecting of potential customers. Some of my recent achievements are the development a sales pipeline of X in sector Y.

[Remember to relate to the role you’re applying for]

Key Achievements & Skills

  • [what you have sold, to who, sector/area, how long for?]
  • Guild of Architectural Ironmongers qualifications
  • Look at job specification and match your skills to what they are looking for
  • Proficiency in all areas of Microsoft Office, including Access, Excel, Word and PowerPoint
  • Excellent communication skills, both written and verbal

Employment History

Business Development Manager, Company Name, Location

(April 2011 – Present)

Achievements and responsibilities:

  • X
  • X
  • X
  • X

Sales Manager, Company Name, Location

(June 2010 – April 2011)

Achievements and responsibilities:

  • X
  • X
  • X
  • X



(September 2006 – June 2008)

BA (Hons) Business Studies

College/School Name

(September 2004 – June 2006)


  • General Studies – B
  • English – C
  • Mathematics – C

School Name

(September 1998 – June 2004)

10 GCSEs, grade A-C, including Maths and English

Hobbies & Interests

I enjoy playing golf and squash on a regular basis, and also have taken part in many corporate tournaments and customer events over the years (golf, football, tennis etc).


References are available upon request.

[Two pages maximum]

CV Writing Tips

CV Writing Tips & Template

A great CV is your pathway to landing a job interview! Get it right and you’re on the interview shortlist, get it wrong then your application will likely be overlooked. When applying through a recruitment agency, such as SFR Recruitment Solutions, your credentials and CV will be discussed with the recruiting hiring manager; therefore, it’s important that your CV is up-to-date and presents your skills and experience clearly so it’s easy to read and convey.

Approximately 60% of job applicants through SFR are passive candidates, meaning they are not actively looking for another job until the perfect role is waved under their noses by a recruitment consultant. In this situation, passive candidates CVs mostly always require updating, and sometimes might not even exist if they’ve been in their current jobs a long time. LinkedIn is a good start to keep your job history in one place, however LinkedIn profiles can also be forgotten about while happy and content in a job, it’s only when ‘back in the race’ for a new job that the updating happens.

So, when putting together a CV where do you start? Think of the first half of page one of your CV as your elevator pitch, containing all the most important information as a summary of your experience, skills and credentials for the job. Consider the role you are applying for and shape your CV accordingly.

Personal Statement

Begin with a short personal statement tailored to the role you’re applying for. Just a few sentences or bullet points of information that is extremely focused will do.

In terms of structure, consciously try and answer the following questions:

Who are you? What do you have to offer? What are you aiming for in your career? If you were the recruiting manager, what things would attract you in the personal statement?

It’s also a good idea to avoid clichés, and quantify your attributes with specific examples from previous positions/education. These will add value and also enhance your credibility. ie “An experienced BDM with 15 years’ experience in winning and developing customer accounts in the door fabrication industry”.

Employment History

When it comes to your employment history – write in reverse-chronological order, with the most recent experience at the top.

Then, use your work experience to demonstrate your relevant skills and abilities. But don’t just focus on your daily duties; you should also talk about the accomplishments and achievements you gained from each role.

If you’ve no employment history as yet, it’s fine to leave this section out.

Consider if your lack of experience is holding you back from the job you want and be proactive. If you want to gain experience in the hardware, ironmongery, access control or door hardware sector, consider volunteering yourself for a few weeks work experience. Speak to SFR Recruitment we can help you with contacts, advise you on how to gain experience and also look out for the right role for you.


Include your highest qualification first ie Postgraduate, Degree, Diploma or Gai Qualifications. Your education should be in reverse chronological order with the most recent achievements first, and GCSEs last. State the number of qualifications achieved and the general grades you achieve in relevant subjects such as maths and English. If you’re awaiting results, state your predicted/expected grades where possible or just put ‘results pending’.

Note any particular course modules you’ve undertaken that are relevant to the role. ie access control in public buildings, or an element of Gai qualifications that are relevant to the role, or what you’ve studied that show your wider knowledge of the subject.


This is not an essential part of the CV, but it’s an opportunity to show your personality.

Don’t feel you have to include hobbies if you don’t really have any and avoid cliches like ‘socialising with friends.’

Focus on hobbies that are unique (you may be asked to expand on these during the interview) that are great talking points, prove your skills and back-up your motives for applying for the role. ie competitiveness is a good trait for a sales role, so therefore if you’re into competitive sport it would be good to mention this.

Ask yourself if the hobby will help you get the job? If not, then leave it out.


Unless asked directly in the job posting, stating that references are available on request is fine. Make sure your references are credible and ask permission of them to be noted down as a referee so it’s not a surprise.

CV Format

Here is an example CV template for you to download. Remember it’s not a ready-made CV and you will need to put in the hard work. Before you get started take some time to research the company and the role, think about how your skills and experience relate, and what makes you a good fit.

Every time you apply for a job make small changes to your CV that tailor it to the job – this is essential and it will get easier.

Whatever your situation, whether you’ve recently graduated, or you’re coming back from a career break, or have been settled in a job for quite some time, or made redundant, your CV will reflect this – always be honest and positive.

Got an interview?

See our Top 10 Tips for Job Interview Success 

Need more CV advice?

Remember, it takes an employer just seven seconds to shortlist or reject a job applicant’s CV. This means creating a concise CV is absolutely vital if you want to land that all-important interview.

SFR Recruitment is a dedicated recruiter and specialist operating in the ironmongery, door hardware and access control sectors. If you need advice on updating your CV, support with your job hunt or just a chat about your career aspirations, get in-touch with us at SFR Recruitment Solutions we would be happy to help you.

Download CV Template here

Top 10 Tips for Interview Success

It goes without saying that the interview process is one of the most important steps in getting a job.

The interview process can feel a little nerve-wrecking, but the key to success is in the 3ps preparation, professionalism and personality! If you applied directly you may have already begun researching the company in order to write a mind-blowing personal statement or carefully matching your experience with the job description in order to get your application noticed.

If you’re using a recruitment agency, the application process is a lot more straight-forward, for example the company/candidate introduction is made by the agency and not by the applicant through an application process and quite often, all you need to do, is update your CV. The agency route feels different as the in-depth research really begins before the interview and you may have less time to prepare as the recruitment process tends to move faster.

Check-out our earlier blog on the 3ps

Here’s some tips for the interview process itself:

1. Be Prepared

Before the interview you will need to prepare to show you’re generally interested in the company and role. It will help you come across as more professional, knowledgeable, and that you understand the job role, and what skills and experience you can bring to it.

2. Dress Professionally

When attending an interview in person or online it goes without saying that you must look the part! Stick to a professional dress code, which means wearing clothes that look smart and make you look your best. A suit is always best, but if you go without a suit jacket ensure your clothes fit well and that you look smart.

3. Be Punctual

It’s so important to be on time for your interview, it’s better to arrive early than be rushing around and adding stress. If you’re late it gives the impression that you’re not interested or not capable of doing the job, that you’re careless and may be late on the job too letting customers down and being late for meetings. Better to show punctuality and show up 10-15 minutes ahead of schedule interview time. Even if online don’t leave it until the interview time, give yourself extra time for connection issues.

4. Always bring a copy of your CV

The interview is sure to have a copy of your CV, but always make sure you bring a copy with you. This applies for both in-person and online interviews. Having your CV in-front of you will show you’re prepared and it gives you something to refer to in case you get tongue-tied and jogs your memory of the key things to mention.

5. Turn Off Your Phone

Always turn off your phone before the interview starts! You don’t want the embarrassment of it going off during your interview, even on vibrate it can still be noisy, and how many times do you think your phone is on silent when it’s not? Always check beforehand, turning it off is best!

6. Be Confident

One of the most important things you can do in an interview is display confidence, and this doesn’t meant being cocky or arrogant. Try to feel comfortable in your own skin and focus on conveying that you’re the best person for the job. Always make eye contact, sit-up straight in a good posture, and speak clearly and coherently.

7. Listen Carefully

In an interview there will be a set amount of questions that you’ll need to answer. Make sure you listen carefully to the questions and that you answer them carefully. Good listening shows that you’re paying attention and picking up on things they say will help to build rapport with the interviewer, and feel more relaxed.

8. Be Genuine

Always remember to be genuine! Being honest and showing your true character if always best as, at the end of the day, it’s what makes you unique and memorable. If you’re unsure about something always ask the interviewer, never presume, they will appreciate your honesty.

9. Ask Questions

Interviews are a two-way process, so you’ll usually be given the opportunity to ask questions at the end of the interview. This is your time to interview them and learn more about the position and company. Also it’s time you can use to your advantage to show you’re truly interested in the role. Always have your questions prepared ahead of the interview and write them down to avoid any mind-blanks, always have extra questions in case some of them have already been answered during the course of the interview.

10. Follow Up

After the interview, send a thank you note to the interviewer and express your continued interest in the role and why you’re an excellent fit. A simple email or handwritten note will sufficient. If using a recruitment agency always provide feedback after the interview promptly so they can get back to the client.


We hope these 10 tips help you be successful at your next job interview. Just remember to be professional, confident, listen carefully and follow-up – you’ll soon be landing your job of your dreams.

We wish you every success with your next job interview – go smash it! SFR Recruitment is a dedicated recruiter and specialist operating in the ironmongery, door hardware and access control sectors. If you need support with finding your next job role, or with help with interviews, get in-touch with us at SFR Recruitment Solutions we would be happy to help you.

Area Sales Manager – SFR293

Our client is a successful and established independent sealant manufacturer in the UK producing a wide range of products for the Construction, Industrial and Transportation markets.

Due to continued growth we are now recruiting for an Area Sales Manager to cover the South of England reporting to the National Sales Manager  

The role will be managing and developing the existing and new construction customers in the South with the main emphasis on Commercial Glazing, Replacement Windows and Sealant Contractors. The candidate will need enthusiasm, a technical ability and be good at relationship building.

We are looking for a sales professional who has experience in selling construction products preferably into a similar customer base. The person will be ambitious and driven and looking to progress their career with a leading manufacturer.

Package Competitive Salary + 20% Bonus + Company Car

If you are interested in this position, please contact SFR Recruitment Solutions.

SFR Recruitment Solutions